


ビジョン
My name is Benjamin because my father had five children in total, and I'm the youngest. So Benjamin Jezequel, pronounced 'je-ze-kel', with Ramon as a middle name. I've always loved drawing.
From a very young age, growing up in a blended family, I've always been fascinated by art. And to be honest, I think it was creativity that attracted me the most. The art of doing things differently, or creating something distinct. And then, why make something beautiful when you can make something useful? I discovered the terms design, research, and object design.
So, in my teenage bedroom, since I couldn't study art, I came up with another solution to make my dreams come true. Without help, without any contacts or skills in my family, I persisted in wanting to create a piece of clothing bearing my own label.
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買い物の準備はできましたか?
This section is where you can share a quick, engaging story that captures the essence of your brand or products. Whether it's about your brand's journey, the inspiration behind a collection, or an upcoming event, it's an opportunity to connect with your audience on a deeper level.
You can also use this space to highlight a specific collection, showcase limited-time offers, or introduce a special event. By adding context and narrative to your visuals, you'll make them more impactful and memorable for your customers.
ポップアップのタイトルをここに入力してください
買い物の準備はできましたか?
This section is where you can share a quick, engaging story that captures the essence of your brand or products. Whether it's about your brand's journey, the inspiration behind a collection, or an upcoming event, it's an opportunity to connect with your audience on a deeper level.
You can also use this space to highlight a specific collection, showcase limited-time offers, or introduce a special event. By adding context and narrative to your visuals, you'll make them more impactful and memorable for your customers.
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Neither storyteller nor businessman
We tend to talk about who we are. I will tell you about what I am not. I love beauty, ingenuity but above all I love sincerity and reliability. You will not find here a narrator or a thirsty merchant with the desire to sell you soulless basics. Each of my pieces has its uniqueness.
Besides, I don't like fashion, I like the design of clothing, it's not the same. I feel more like a designer than a stylist. My brand was not created by a personal brand manager nor a businessman, nor a storyteller, nor a guy from HEC, nor a large commercial group, no, it was created - and is run - by me, Benjamin , a bold person, close to human reality, close to people's problems.





Creating a garment is not an easy task
Clothing, in reality, is a work of art in itself. Creating clothing is a more complicated task than painting a picture. Why? Because clothing is intrinsically linked to the human body, that is, it is totally dependent on it. You paint a painting, you hang it on a wall, it has no connection, no problem, with the wall. Clothing, however, has a connection with the human body.
What complicates things is that in this human body, there is an intellect, a conscience, which judges things, and therefore judges me, and even judges me twice, as an artist and as the wearer of the garment, for me it is double jeopardy. Yes, the creation of clothing is a complicated field and if many artists – especially architects – have tried it, few have insisted.
As my name suggests, I am the creator and leader of my organization. I will be the one responding to your emails and communicating with you via social media, etc. I am very committed to ensuring that you have a positive customer experience with me. I look forward to speaking with you.
ポップアップのタイトルをここに入力してください
買い物の準備はできましたか?
This section is where you can share a quick, engaging story that captures the essence of your brand or products. Whether it's about your brand's journey, the inspiration behind a collection, or an upcoming event, it's an opportunity to connect with your audience on a deeper level.
You can also use this space to highlight a specific collection, showcase limited-time offers, or introduce a special event. By adding context and narrative to your visuals, you'll make them more impactful and memorable for your customers.
ポップアップのタイトルをここに入力してください
買い物の準備はできましたか?
This section is where you can share a quick, engaging story that captures the essence of your brand or products. Whether it's about your brand's journey, the inspiration behind a collection, or an upcoming event, it's an opportunity to connect with your audience on a deeper level.
You can also use this space to highlight a specific collection, showcase limited-time offers, or introduce a special event. By adding context and narrative to your visuals, you'll make them more impactful and memorable for your customers.